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THE CREATOR COLLABORATION PLATFORM

Your product. Their creativity.
Content worth watching.

Connect with UGC creators, review campaign applications, and keep every conversation in one place.

Start a campaign See how it works
A little more human. A lot more possibility.
Illustrative creator content: Product demos
Product demosEveryday stories
Illustrative creator content: Beauty & lifestyle
Beauty & lifestyleA personal perspective
Creative possibilities, illustrated. Your next collaboration starts with a brief.

Creative that feels at home
where your audience scrolls.

TikTok InstagramYouTube
MADE FOR THE FEED.
01 / BRING IT ALL TOGETHER

Great collaborations
shouldn’t get lost in
scattered messages.

The brief in one place. Creator details in another. A conversation you can’t find.

CentralUGC gives your campaign a home, so you can focus on the people and ideas behind it.

A place for every part.
The briefYour idea, clearly shared.
The creatorsApplications, in context.
The conversationRight where it belongs.
One campaign. A clearer picture.
Illustration of a connected campaign workspace
02 / FROM IDEA TO INTRODUCTION

A clear brief.
A promising connection.

You bring the direction.
Creators bring their own point of view.
CentralUGC brings it together.

Choose a step to take a closer look

Share your idea, content needs, and budget. Submit your campaign for review before it becomes available to creators.

YOUR CAMPAIGN, IN FOCUS
CAMPAIGN BRIEF
The everyday edit

A fresh perspective on an everyday essential.

Product demoLifestyle
The idea

Show how our reusable bottle fits into your everyday routine. Keep it natural. Make it yours.

Content formatShort-form video
Campaign statusUnder review
Submitted for review before publication
Illustrative campaign · Simplified product preview
03 / MADE TO MAKE AN IMPRESSION

More personality.
More reasons to watch.

A product becomes a story when
someone makes it their own.
Explore what that could look like.

Illustrative creator making product demos content
Product demosA little everyday. A little extraordinary.
CREATOR PERSPECTIVE
A fresh take.
A familiar feeling.
01 / CONTENT POSSIBILITIES

Make the benefit feel real.

Show the product in the moments it was made for. A familiar routine becomes a natural introduction to your brand.

1.2MViewsIllustrative metrics
THE OPENING LINE

“A little everyday. A little extraordinary.”

Concept imagery and metrics · Example creative
04 / YOUR CREATIVE CENTRAL

Your campaign. Your creators.
Your conversations.

Keep the details connected.
Make room for the creative part.

The everyday editILLUSTRATIVE CAMPAIGN
01 / THE DIRECTION
CAMPAIGN BRIEF
The everyday edit

A fresh perspective on an everyday essential.

Product demoLifestyle
One shared brief.
A clear starting point.
02 / THE PEOPLE
Everyday storytellingCreator application
Beauty & wellnessCreator application
Individual perspectives.
A creative fit.
03 / THE CONNECTION
The everyday editCampaign conversation
Love your approach. What do you have in mind?
A day-in-the-life story. Real moments, with the product naturally part of them.
That sounds like a great fit. Let’s talk through the brief.
An idea becomes a conversation.

Less searching through messages. More moving ideas forward.

Start your campaign
ON THE OTHER SIDE OF THE CAMERA?

Your perspective.
Their next great story.

Bring your creativity to brands looking for a fresh voice. Apply to join CentralUGC and discover your next collaboration.

I’m a creator
Concept creator sharing an app discovery
Your point of view.
That’s the whole point.Original concept imagery
A LITTLE MORE CLARITY

Good questions.
Straight answers.

What is CentralUGC?

CentralUGC connects brands with UGC creators. Brands can create campaign briefs, review creator applications, and manage campaign conversations in one workspace.

What kind of content can creators make?

Product demos, unboxings, lifestyle stories, beauty routines, app walkthroughs, and short-form ads. Your brief sets the direction, and the creator brings their own perspective.

How does a campaign get started?

Create your brand account, complete your profile, and submit a campaign brief for review. Once approved and published, your campaign becomes available to eligible creators. You can then review applications and connect with creators.

How do pricing and usage rights work?

Set a budget in your brief, then agree on compensation, deliverables, revisions, and usage rights with your creator before work begins. Platform pricing has not been announced.

Do creators need a large following?

Compelling UGC starts with creativity and storytelling. Creators apply to join CentralUGC and, after approval, connect their reviewed social account before applying to campaigns.

YOUR NEXT IDEA STARTS HERE

Start your next
creator collaboration.

Bring the brief. Find your people. Make something worth watching.

Start a campaign